SEO Workshop: in5 Innovation Hub – Dubai Knowledge Village

Dubai-Internet-City2I’m running my SEO 101 workshop again on Tuesday 1st April.

Location & Time

  • Tuesday, April 1, 2014

     to 

  • Boutique Villa #7, Dubai Knowledge Village, Dubai : Location: http://www.in5.ae/#contact, Dubai (map)

Agenda:

What is SEO and why should you care ; How search engines work & how they’ve evolved over the years
How to research keywords your audience is using to find your business ; Important elements of a webpage and where to target keywords ; The importance of “backlinks” and how to go about getting them ; SEO measurement and ROI

Sign up here

I look forward to see you then!

Whitepaper: How to Convert Readers Into Paying Customers

We (Sandstorm) recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers”

It looks at the essentials in converting website visitors into leads and sales.

The jist of it:

open_door_welcoming_salesman_800_clr_5847Content Marketing isn’t like writing sales copy or landing pages.

So how can you use it to convert users into loyal subscribers and, from there, into paying customers?

Focus on the following:

  • Craft a Magnetic Headline
  • Lead Them in With an Interesting Story
  • Touch Their Pain Points
  • Offer Solutions
  • Conclude With a Strong Call to Action

Download the free whitepaper here (need to sign up to the email list first).

Qatar’s Digital Landscape – Statistics and Trends [INFOGRAPHIC]

Are you targeting the Qatari market? This infographic from GoGulf will help shed light on this lucartive market.

It summarizes the digital landscape in Qatar including top online tasks performed by Qatatri Internet Users, Qatar E-commerce, M-commerce industry and more…

Highlights:

  • 85% of households in Qatar are connected via broadband (gone up by 5% from 2010) .
  • On average, households own 3 mobiles, 2 computers and 1 smartphone.

I’m starting to love these guys!

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Internet Usage Stats In Middle East [INFOGRAPHIC]

Internet Usage Stats Middle East 2013

Interesting online/search/social/mobile usage stats in the MENA brought to you by GoGulf.

Highlights:

  • Internet users = 90 Mil. Estimated to grow to 413 Mil. by 2015.
  • Average internet penetration = 40.2% – Bahrain highest at 77%
  • 100 Million Google searches per day
  • 87% of users access internet at home
  • 34% access internet at work
  • 100 Million Google searches per day
  • 100 Million daily Youtube videos played
  • 4/10 people purchase goods online
  • B2C ecommerce sales $9 Bil 2013 – will reach 15 bilt 2015
  • 88% of popluation use social media daily and 36,000 users flock to Facebook each day
  • Smartphone penetration in Saudi and UAE highest 63% and 61% respectively.

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Top Ten Savviest Digital Brands In The Middle East

Starwood Hotels

A recent digital IQ report “Middle East Prestige” by L2 ThinkTank ranked the digital performance of 94 luxury brands in the Middle East.

Brands across several industries were ranked on the effectiveness of their websites, the success of their digital marketing efforts, their website’s mobile functionality, and their social media presence. This is the group’s first report on the region.

According to the report, the top ten savviest digital brands in the Middle East are as follows:

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GITEX Dubai – Twitter Live Stream

GITEX_Logo

20-24 October, 2013

Launched in 1981, GITEX is the ICT business gateway to the Middle East, North Africa and South Asia Region.

Focused on providing exhibitors with high ROI through direct business opportunities with decision makers, GITEX has maintained its position as the industry’s trend setting authority.

Are you attending GITEX this year? If not, don’t worry, we’ve got you covered with this live Twitter coverage.

Also, watch the video (Video Tab) summarizing 30 glorious years of GITEX history…

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